Library marketing

"Love Your Library"

Authors

  • Richard Looney Norfolk and Norwich University Hospital

DOI:

https://doi.org/10.29173/lirg806

Abstract

In order to attract more non-medical staff, the Sir Thomas Browne Library at the Norfolk and Norwich Hospital decided to create a marketing campaign called “Love Your Library.” The campaign sought to make non-medical staff aware of the library’s many services and materials available to them. During the campaign, the library increased the number of new members by 160%, with 25% of these being non-medical members. Future promotions will help create a community hub for staff and achieve a prominent position within the Trust.

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Published

2020-04-06

Issue

Vol. 43 No. 127 (2020): Special issue: Good practice in NHS-funded library and knowledge services

Section

Case Studies

License

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