The Ever-Changing World of Libraries: Six Years of “Treffpunkt Bibliothek” (“Meeting Point Library”)

Authors

  • Maiken Hagemeister German Library Association
  • Guido Jansen German Library Association

DOI:

https://doi.org/10.29173/lirg630

Keywords:

marketing, public relations, communications

Abstract

Against the backdrop of massive budget cuts in many cities, towns and villages in the Federal Republic, the German Library Association decided six years ago to initiate a large-scale awareness-raising publicity campaign. The campaign managed to generate tremendous media coverage for libraries on the local, regional and national level, to increase their visibility across the country, and to alert decision-makers and stakeholders on all levels to library-related issues.

Author Biographies

Maiken Hagemeister, German Library Association

Head, Communications and Public Relations

Guido Jansen, German Library Association

Head, International Cooperation

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Published

2014-06-07

Issue

Vol. 38 No. 117 (2014): Special issue: public libraries

Section

Reports

License

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