Gateway Yorkshire- an evaluation of a tourist information service from a user perspective.
Keywords:Gateway Yorkshire, Leeds, tourists, local residents, effectiveness measures, effectiveness criteria,
AbstractThis article will examine the effectiveness of an innovative new tourist information service - Gateway Yorkshire based in Leeds - for tourists and local residents. It will use the results of data collected from a user survey and a range of interviews(1). The paper will discuss the background to the tourist industry and the need for tourist information. Then it will examine the need for effectiveness measures, set the effectiveness criteria for the study and analyse the results from the user survey.
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